About Apptio Apptio’s software uses Machine Learning to translate technology costs across the entire IT portfolio (including on-premises systems, vendors, projects, and cloud systems) into a holistic, business-centric view. Customers leverage this view to set future targets, measure business results, and drive investment decisions.
Challenges Kray Blanding, Technical Sourcing Recruiter at Apptio, was facing a challenge every single recruiter can relate to — the need for more, higher quality candidates. He needed a solution that could help in targeted sourcing and “up the number of reach-outs we could do on a daily basis.” Kray didn’t have time to spend all day on LinkedIn sifting through profiles and hunting down emails. He wanted to cut down sourcing time and focus on engaging with qualified talent.
Why Apptio Chose Hiretual “I chose Hiretual because I had used it before at Amazon,” said Kray. Kray asked hiring managers to sit down with him to use Hiretual’s AI Sourcing and provide feedback to the Machine Learning algorithms to fine-tune the search. His hiring managers were impressed with the speed as well as the accuracy of the results and gave Hiretual a thumbs-up.
Better Response Rates Apptio is part of the ultra-competitive software industry. The biggest challenge Kray was running into was response rates. “Hiretual has really helped us with that,” said Kray. “We’re getting better response rates. I love the email campaigns. I wasn’t using those at Amazon but I’m using the Engagement function now.”
Challenges Hiretual has helped him achieve both with speed and scale. “I love AI Sourcing,” said Kray, referring to the success he’s had with Hiretual’s AI-powered sourcing for finding a higher volume of qualified candidates. “I love how I can start a search, go grab a cup of coffee and come back to a list of 50 candidates, 40 of whom are worth reaching out to.” Kray added, “Hiretual has optimized the front-end for me: sourcing and engagement. Hiretual is fantastic at these and I’m super happy.” When asked how Hiretual compares to LinkedIn, Kray flatly dismissed LinkedIn. “My time is better spent on Hiretual than if I use LinkedIn,” he said. “In fact, I don’t have a LinkedIn account anymore.” “I don’t like LinkedIn. It takes very long to load the pages and takes forever to go through the lists. The way they sort projects is messy. The way they group candidates is funky. Hiretual does all of this a lot better.”
About Hiretual Hiretual is every recruiter’s best friend because we empower our customers to be at the top of their game. To fulfill that promise, Hiretual uses AI technologies to help recruiters and sourcers build a robust pipeline of quality talent to enable them to achieve their hiring objectives.

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