4 min read
Employer competition remains one of the biggest concerns for recruiters today, especially in a pandemic-struck job market. Hiring teams across industries will have to learn how to source talent in more resourceful and creative ways to stand out.
Candidates and applicants in 2021 are more likely to prioritize transparent communication, long-term employment stability, inclusive workforces, and work flexibility. Top talent won’t come knocking at your door if your competitors are doing a better job at reaching them where they are to start a conversation.
In the last 5 years, AI sourcing technology has been increasingly adopted by employers to boost productivity, increase the quality of candidates, and provide useful insights into numerous industries.
But it’s common for recruiters to feel like their sourcing efforts are not aligned with what they’re looking for. Even after entering all the right criteria required for your open role, you might find yourself asking, “am I doing something wrong?”
As 55% of hiring teams are looking to decrease sourcing time in 2021 according to Hiretual’s 2021 Recruitment Outlook Report, not getting the results you want quickly can feel like a huge problem.
Here are some useful do’s and don’ts on how to source talent efficiently on Hiretual so your process isn’t complicated or time-consuming.
Do Leverage Candidate Insights
Once you’ve entered desired job titles, locations, and other criteria, always remember to reference persona insights for a comprehensive overview and breakdown of the targeted talent market.
Candidate insights are extremely useful for titles, skills, location, years of experience, industries, and sourcing channels. Using these insights, you can:
🧐 Evaluate, modify and refine the search
📊 Gain insights on talent distribution
📈 Maximize your candidate search in both quality and quantity
For niche and highly technical roles, candidates may also use industry jargon that may not be widely known to recruiters. Some candidates may also use job titles that are similar but not exactly the same as the title set for your open role. Read through some candidate profiles from your initial search and pull some keywords into your new search based on that information.
During your search, you may find a large percentage of the talent pool isn’t in the optimal industry. Or, you might find that the majority of candidates have a higher amount of years of experience than expected.
💡 Pro Tip
Use the persona insights to more effectively make decisions around adjusting your filters. Leveraging this feature is also very closely related to the recommendations in tip #3.
Tips #1 and #3 are best used in combination with each other!
Do Analyze Market Insights Before Starting a Challenging Search
While persona insights are good for fine-tuning a search in a field you’re familiar with, Market Insights are helpful when you’re not entirely sure where to start at the beginning of a project. If you’re finding a small or unqualified talent pool, it might be that you have an inaccurate understanding of who your ideal candidate is. Market Insights have two main purposes:
🗺 Quickly evaluate the available candidate market and do a talent mapping exercise for strategic sourcing.
🛠 Present this report to your hiring manager for setting expectations or to propose what is needed to change or amend in terms of the candidate persona parameters.
When you’re ready, start a new AI search based on the reports gathered from your market insights.
Do Use Advanced and Hidden Filters
It might seem like a no-brainer, but refining your search is a great way to find qualified talent. Take advantage of these hidden or lesser-known search functions. Those little ones can be very powerful.
Each sourcing tool has its own set of unique filters, so get creative! 🎨
➡️ Included in/Excluded from Current Title: Put specific and must-have title keywords under “Included in”, and take out irrelevant titles under “excluded from” to help you to generate a more accurate candidate pool.
➡️ Excluded locations: For example, when you’re sourcing a whole country as the location, but don’t want candidates from specific states or cities, you can leverage the “excluded locations”.
➡️ Extended search/Saved Lists of Target Companies: Simply type in any company and Hiretual will generate companies similar to those based on your input. You can also choose to save a list of target companies if you have a list of companies that you typically source from or exclude from your searches.
➡️ Excluded from Industries: You should refer to your candidate insights to gain an overview of all the industries which are on the list and exclude those unwanted ones.
💡 Pro Tip
Check out more tips on using recruiting tech effectively on Coffee with Hiretual.
Don’t Use Too Many Mandatory Skills
The mandatory skills filter is one of the most powerful filters. In most cases, the main reason you may not be getting the results you want is that there are too many mandatory skills listed.
Remove a few skills that aren’t “deal breakers” and focus on the most important skill(s) to ensure that it appears in a candidate’s profile.
“Preferred Skills” are nice-to-haves that will expand your talent pool and show candidates who have one or more of these preferred skills. From here, you can rank candidates based on how many preferred skills they have.
Don’t Ignore Sample Candidates or Candidate Insights
We mentioned and reiterated the importance of persona insights before building or starting a search. Meanwhile, referencing and calibrating the AI using sample candidates is equally vital.
While AI sourcing is extremely powerful, there is still the human element to it that tells the algorithm who is and is not an ideal candidate for your role. This must be done before Hiretual can start sourcing from the whole web. Choosing candidates who are a good fit for the role out of the sample candidate list will help the AI bring back a more accurate talent pool and ultimately make your job a lot easier.
Don’t Underestimate the Power of Free Tools 👀
Another way to expand your qualified talent pool or find candidates for niche roles is to take advantage of the Find Similar Candidates feature on Hiretual’s free Chrome Extension.
When you come across a candidate’s profile that is qualified for the role, Hiretual will compare the candidate’s location, title, skills, experience, and available contact information to other possible candidates in the pool. Then, Hiretual will offer three similar candidates for you to choose from. This is especially useful if your ideal candidate is not available to hire right now or if you need to find multiple qualified candidates for a highly specific role.
Hiretual Chrome Extension now works on LinkedIn (and LinkedIn Recruiter), Twitter, Github, Kaggle, Stack Overflow, Google Scholar, and Google Searches.
Who’s Ready to Get Started?
The AI Sourcing filters can be combined and applied in many different ways to successfully find candidates for an infinite number of roles. Explore these different filter combinations and feature applications to optimize your search results and hone in on your ideal candidate persona!
If you’re not a Hiretual customer, check out our pricing plan for more information or connect with our sales team today.